Upscale hospitality is learning
the hard way that automated,
self-managed CRM programs
are less than they bargained
for. While their lure of “easy” is
tempting, they are not meeting the needs of many hotel companies who
value a more customizable, full-service solution. HMA knows firsthand
that overtasked, overwhelmed team members on property do not have
the time, focus or expertise to run a comprehensive CRM strategy on a
consistent basis.
HMA partners with hotels and management companies who:
• Do not want the one-size –fits-all, cookie-cutter plan from a
software vendor who controls each facet of the program.
• Understand that if you surround your team with the experts, and
empower them to do their jobs better, the business will perform on
a higher level.
• Seek a dynamic platform that can grow and adjust to their ever-
changing needs.
HMA’s integrated program melds timeless marketing strategy with state-
of-the-art technology to create a balanced customer outreach effort that
maximizes your return on investment potential over the long run.
Think about it: Has anyone’s expectations ever been exceeded with
automated service? Maybe. Just not in hospitality. And not in CRM.
AUTOMATED
IS OVERRATED.
